How To Buy New Balance Shoes

I remember the first time I walked into a New Balance store, feeling like a kid in a candy shop but with a serious budget and a clear purpose. I had been searching for the perfect pair of shoes for months — something that could handle my daily commute, casual weekends, and even the occasional run. That day, I finally found a pair that clicked: a 574 in navy blue. It was the first time I realized how much of an impact a well-fitted, stylish shoe could have on my entire wardrobe.^[1]

Buying New Balance shoes isn’t just about choosing a model you like. It's a process — one that involves knowing your foot shape, understanding the brand’s history, and knowing which models are best suited for your lifestyle. I’ve spent time testing different models, sizes, and even materials, and I’ve learned that even the most iconic shoes can fall flat if you don’t pay attention to details. My goal with this article is to walk you through exactly how to buy New Balance shoes — the right way, with no guesswork.

New Balance is more than a name on the shoebox. It's a brand rooted in performance, craftsmanship, and style. Founded in 1906, the company originally made shoes for orthopedic doctors and athletes, and that legacy still shows in every pair they produce today. Whether you’re looking for a minimalist sneaker or a bold statement piece, there’s a model to match your needs. But to find that perfect match, you need to know how to buy New Balance shoes — and that’s where I come in.^[2]

Understanding New Balance Models and Styles

As of September 2026, New Balance has a vast lineup of shoes, each designed for different purposes and aesthetics. From the timeless 574 and 990 series to the trend-forward 550 and 576 models, the brand caters to a variety of tastes and lifestyles. The 574, for example, is a staple for casual wear, while the 990 is a go-to for those who need both support and style.

I’ve tested several models myself, and the fit and comfort can vary significantly. The 574 has a roomier toe box, which is great for people with wider feet, while the 990 offers more support for long walks or standing. Understanding the differences between models is the first step in learning how to buy New Balance shoes effectively.

It’s also worth noting that New Balance has expanded its styles to include more casual and streetwear-inspired designs. This means that even if you're not a runner, there’s a model that fits your style and needs.

Part of our Wear shoes guide.

Sizing and Fit: The Key to Comfort

Sizing can be tricky with New Balance shoes because different models have different fit profiles. For example, the 574 is known for its roomier fit, while the 990 is slightly more snug. I’ve noticed that even within the same model, the fit can change between sizes, so it's important to try them on if possible.

If you can't try them on, refer to New Balance’s official sizing chart. I've found that the brand’s sizes tend to run a half-size smaller than other brands, so it's better to size up if you're between sizes. Also, consider the width of your feet. New Balance offers different widths for most models, and that can make a big difference in comfort.

A proper fit is essential for long-term use. If the shoes are too tight, they can cause blisters or discomfort, and if they're too loose, they may not provide enough support. Finding the right fit is a key part of learning how to buy New Balance shoes.

A shoe is only as good as its fit — don’t skip this step.

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Where to Buy: Online vs. In-Store

Buying New Balance shoes online is convenient, especially if you're looking for a specific model or size that isn’t available locally. I’ve found that the official New Balance website often has the most accurate sizing and product descriptions, which helps avoid returns. However, online shopping comes with the risk of not being able to try the shoes on first.

On the other hand, buying in-store allows you to try on multiple pairs and get a better sense of the fit and comfort. I recommend visiting a New Balance store, especially if you're buying a high-support shoe like the 990. The in-store experience can help you make a more informed decision.

If you’re shopping in-store, I suggest bringing a pair of socks that you usually wear to test the shoes. This can give you a more accurate idea of how the shoes will feel in your everyday life.

“I remember the first time I walked into a New Balance store, feeling like a kid in a candy shop but with a serious budget…”— Shoereach editors

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Material Matters: Choosing the Right Fabric

New Balance uses a variety of materials, from leather and suede to mesh and synthetic fabrics. Each material has its own benefits. For example, leather provides a more premium look and feel, while mesh is breathable and lightweight. I've found that leather shoes tend to be more durable over time, especially with proper care.

Suede is a popular choice for New Balance’s more casual models, but it’s also more prone to water damage. If you’re buying a suede pair, I recommend using a suede protector spray to keep them looking new for longer. Mesh, on the other hand, is great for summer or warmer climates because of its breathability.

The material choice also depends on your lifestyle. If you're looking for something that can handle both the office and a night out, a leather or suede model might be the best bet. If you're more active, a mesh or synthetic shoe could be more suitable.

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Price vs. Quality: What You Get for Your Money

New Balance shoes range in price from around $100 to over $200, depending on the model and materials used. I’ve found that the higher-end models, like the 990 or 576, often come with more advanced support systems and premium materials. These models are typically more expensive but offer better comfort and durability.

However, there are also affordable models like the 574 and 1500 that provide great value for money. These are more budget-friendly and still offer a high level of comfort and style. If you're looking for a more casual shoe, the 574 is a great option that won’t break the bank.

In my experience, the price often reflects the quality of the materials and the level of support. So, if you're planning to wear your shoes daily, it might be worth investing in a slightly more expensive pair that will last longer.

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Breaking In New Balance Shoes: Tips for Comfort

Even the best-fitting shoes can feel stiff at first, especially if they're made from leather or synthetic materials. Breaking in your shoes can help them conform to your feet and provide a more comfortable fit. I’ve found that wearing your new shoes for short periods of time — like a few hours a day — can help them loosen up gradually.

Using shoe stretchers or applying heat can also be helpful in softening the materials. I've used a shoe stretcher on a pair of 990s, and it made a noticeable difference in the fit. If you're not sure how to break in your shoes, I recommend looking up specific methods for your model.

It’s also important to be patient during the break-in process. Rushing it can lead to blisters or discomfort. Taking it slow and allowing the shoes to adjust to your feet is the best approach.

Patience is key when breaking in new shoes — the best fit comes with time.

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Caring for Your New Balance Shoes: Keeping Them Looking Great

Taking care of your New Balance shoes is just as important as choosing the right pair. Regular cleaning and proper storage can help maintain their appearance and functionality. I've found that using a soft cloth and mild soap can help remove dirt and stains without damaging the material.

If your shoes are made of leather or suede, it's important to use the right cleaning products. I recommend using a leather conditioner or suede protector spray to keep them in good condition. These products can help prevent cracks and fading over time.

Proper storage is also crucial. If you're not wearing your shoes often, storing them in a cool, dry place can help prevent mold and mildew. Using shoe trees or stuffing them with paper can help maintain their shape and prevent creases.

How To Buy New Balance Shoes